Facebook Messenger has more than 900 million monthly active followers, however, the clear goal of Mark Zuckerberg and his team is to surpass the 1.6 billion people currently using the main social networking platform, probably by the end of next year.
At the moment, the Messenger app is offered as a free tool for communicating with friends and family from all over the world without the need of having a phone number. However, in a bid to monetize the platform, the owner of the app has been exploring various ways in which to bring marketers to Messenger, just like he has successfully done with Facebook.
With the help of artificial intelligence, Facebook wants to use software programs known as bots to perform the tasks of sales and customer service that would have otherwise been performed by people directly from Messenger. This is where Facebook believes the key to getting money from Messenger lies.
What the bots will do is scavenge for more information as users keep interacting with them. With this information, Facebook will build an even better understanding of how you as the consumer interacts with different brands via Facebook Messenger. As the company keeps on gaining more insight into what exactly you like and prefer to consume, it will only be benefiting marketers which in turn benefits Facebook even more in terms of revenue.
At the moment, marketers are still hesitant with the new Facebook Messenger platform that allows them to embed bots inside the app as a way of reaching out to the massive user base on the chat app. Still, there are quite a number of early adopters that you really need to check out right away.
If you thought fast food is fast, well, it just got faster with the new Burger King bot. All you need to do is place an order and pick it up on demand. To get what you want, get into the bot and choose the menu items. Go ahead and pick the nearest restaurant to you and you will be fed with details of the price and estimated time. Cool huh!
Another interesting Facebook Messenger chat bot is the 1-800-Flowers. Rather than use the website platform that comes in with lots of steps before completing a purchase, this chat bot is pretty fast and very easy to use when it comes to the flower delivery business.
With HealthTap bot inside Messenger, you will have access to more than 100,000 doctors in over 140 specialties. The bot will provide you with answers or articles that respond to your questions just like you need.
Wall Street Journal
With the Wall Street Journal Messenger bot, you will receive the latest breaking news as well as market data and stock charts. In addition, the bot allows users to follow stories or even companies and ping them once the more details are updated. In essence, this is a publisher who has obtained subscribers and regularly pushes them content directly into their inbox, thus, users are always notified whenever their related stories or stocks have been updated.
If you are looking for a quicker, easy and hassle-free way of booking an airline ticket, the KLM Airlines bot is just what you need to get on your Facebook Messenger app. The bot will provide you with up-to-date details of your flight, confirm your ticket, boarding pass and any other details regarding your flight.
The good side of the story is that all of these notification alerts involved here will appear in your Facebook inbox and not email.
What do you think about these Facebook Messenger bots? Do you have any other preferred choice? Feel free to share your views in the comments section below.
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