Apple is known for its works when it comes to the iPhone lineup, with the latest members being the iPhone 7 and iPhone 7 Plus.
What few may be aware of is that Apple actually did not take care of the entire production of the iPhone 7 and its larger counterpart iPhone 7 Plus. This has been happening for some time now, with the Cupertino Company heavily relying on Foxconn for the production of its iPhones. Foxconn has bene happy to take the back seat while Apple takes all the credit for the great iPhones out there, however, this might soon be coming to an end as the tech giant has plans to venture into the smartphone world with a phone of its own.
The Taiwanese tech giant will be dealing Apple a huge blow with this move as the iPhone or rather smartphone niche is one of the company’s major sources of income. According to reports, Foxconn has more than 1.3 million employees alongside another 40,000 robots that take care of every production matter. The company, through Sharp, will be launching two sets of phones in Q1 2017 – a mid-ranger and an entry-level handset. This launch will be happening in Japan, but it is not clear which other markets Foxconn will be targeting with its new handsets.
Sharp is already a major player in Japan’s smartphone industry, however, it has a series of Aquos phones that basically meet the needs of those after high-end products. As for the entry-level and mid-range family, Sharp has little to offer, hence the deal with Foxconn to take care of this market segment. The fact that the iPhone 7 and iPhone 7 Plus maker will be taking charge of the phones new phones doesn’t confirm that the company’s name could feature on the phones, instead, it is possible that Sharp will take all the credit for the brand name, just like Apple is already doing with iPhone 7 and other iPhones.
Foxconn bought Sharp for a fee of about $3.5 billion and with this move, it is possible that the Japanese company will keep the naming rights of the phones.
Apple’s presence in the Japanese market has been growing year-in-year-out and it is expected to get even better with the release of iPhone 7 and iPhone 7 Plus. It is possible that the introduction of Foxconn smartphones in the market will have no effect on Apple’s products since the latter targets high-end consumers with its iPhones as opposed to what Foxconn is after – mid-range and entry-level consumers.
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