Google Maps Launches Urban Engines App to Deal Better With Urban Traffic Congestion

Urban Engines

This is not much of procurement as it is like for welcoming back into the fold.

A group of former Google employees formed the Urban Engines back in 2014, with assistance from Google Ventures and from Eric Schmidt of Alphabet Inc., most popular software engineer and businessman in the US. The startup for urban planning was created to help the public deal better with the hassles of everyday traffic congestion and to improve commutes of users. The Urban Engines startup will now be rolled out to team up with the Google Maps squad.

Urban Engines

Everything You Should Know About Urban Engines

The startup launched the self-titled, Urban Engines app last February, which brings in a few important features to mobile mapping that include an augmented reality mapping mode, speedy computation and the facility to use maps even in the offline mode.

The company has been backed by a few famous investors of the Silicon Valley including Eric Schmidt, SV Angel, Andreessen Horowitz and Ram Shriram. Since the time the company had kick-started its job, it has had the privilege of learning and serving lot of customers across many countries including America, Europe, Asia, Africa and the Middle East, including partnerships with Govt. ministries and Mayoral offices. It was first launched in the most important North American cities like Washington D.C, Boston, Vancouver, Chicago, Toronto, Los Angeles, San Francisco, Portland, and New York.

The company reported in a blog post that it has been working on making the world an easier place to navigate since the time its creators were stuck in a horrendous traffic jam in the Silicon Valley of India ‘Bengaluru’. The company uses GPS technology, leveraged mobile technology, beacon sensors, and many other signals which provide better data points produced by delivery vehicles, transit systems, on-demand fleets etc. and offers better transportation ideas by helping the users to understand how the objects and people move in the surrounding areas and around the world.

Urban Engines reported in a blog post that it feels incredible to potentially improve the everyday lives of millions of commuters, by understanding the patterns of their commuting behavior, by reshaping traffic congestion and by creating new consumer services in every minute for each mile. The company has had an opportunity to create intelligent software, the Urban OS for the real world.

The company uses a caption, “internet of moving things” to put forward its idea and describe its concept. It uses the location mapping analytics that is gathered by the urban commuters so that it can help in controlling the flow of traffic in busy cities. The company is now collecting its data and is taking back its platform to the Google Maps Team at Mountain View.

Urban Engines Teams Up with Google Maps

Google has acquired the Urban Engines Company to utilize their app’s location mapping analytics to analyze urban mobility and to improve transportation for better urban planning. Google Maps will now work with the brainpower of Urban Engine’s mapping analytics to ensure that the public is aware of the urban congestion picture while commuting every day.

Location analytics is a very important aspect related to mapping technology for both Urban Engines and for Google. With this partnership, the two teams will be to work together for helping people and businesses to understand how the world moves by creating syncing synergies.

Urban Engines had said that after collecting enormous data by analyzing billions of trips with an agenda to make commuting better in the lives of millions, it is time for the company to move ahead on its journey to the next phase.

The company’s blog post reported that they are very excited to combine other forces to the help the organizations in understanding better about how the world moves.

Urban Engines

Though there is not a lot of information about how the startup is going to adapt itself to the larger ecosystem of Google, but for sure, the collaboration is going to bring a lot of credits to the Google Maps with the data analytics helping to bolster the mapping team’s hidden infrastructure. Google’s bigger platform for Urban Engines will definitely improve the transit system and the mixed-mode routing options for Google Maps.

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