Google to Refresh Android One Smartphone Lineup with Looser Restrictions

Android One

Android One is less known to the world following its 2014 introduction and due to its rocky start, Google is planning to refresh the smartphone lineup with looser restrictions as opposed to what has been governing the initial products.

According to Google, a new line of these budget-friendly smartphones is in the making and will be availed to the public later on in the year. The search engine giant is expected to hold the annual Google I/O for 2016 in the next couple of weeks. However, there is no mention of whether this event will be used to showcase these devices, but it’s possible that the company might reveal the details of the partner OEMs with respect to this year’s line of Android One phones.

In the next generation of Android One devices, Google wants to take a more hands-off approach. The company had put some restrictions on the first lineup of devices in a bid to stand up the software. As a result, Android One devices had lots of common specifications despite being manufactured by different firms from different countries across the globe, specifically Asia. Rather than take part in determining the hardware to be used on the upcoming Android One phones, the company will remain biased on the software side.

This year, Android One makers will be allowed to pick the hardware they wish to include in their various variants, be it the screen, processor or RAM. In addition, Google has also said that it will no longer meddle with the pricing matters of Android One devices.

Android One

In the upcoming devices, Google will shift its focus to the software side and as a result, the new Android devices will be easily upgradable to newer software versions, something that is some sought of a concern for current devices.

Another thing that may have led to the poor performance of Android One devices in the market is the fact that Google chose to partner with less-known players such as Micromax, Karbonn, Mito Impact, and Evercross One X, among others, rather than go for established names like with the case of its Nexus lineup. Now that there are no more restrictions from Google, it is possible that other known players might come in for this year’s Android One program.

Article View Count: (146)

Leave a Reply