Samsung and Apple are the two leading companies when it comes to smartphone shipments around the world.
These two have held this position for quite some time and Samsung even bettered its chances of retaining it this year with a decent showing in Q1 2016 courtesy of Samsung Galaxy S7 and S7 Edge. Despite this, stats show that smartphone sales have improved in the recent days, with the likes of Huawei, Oppo, and Xiaomi taking their chances well in a bid to catch up with the market leaders.
In the latest stats released by market research firm Gartner, 349 million smartphone units were shipped in Q1 2016, a figure that represents a 3.9% increment from the same period last year. While the report claims that the increase in smartphone sales is as a result of increased demand for budget phones, the recent showing by Samsung in the flagship end shows that the company is still doing fine in this end.
As for the budget phones, companies such as Huawei, Oppo and Xiaomi are the real beneficiaries. These companies come in with budget phones that offer great specs and 4G services, hence, their continued rise to become major forces in the smartphone market besides Samsung and Apple. With these changing dynamics in the smartphone market, Chinese OEMs that are well-known for their cheap but powerful products are now starting to gain ground and are slowly becoming global brands.
In Q1 2015, China has two brands in the top five smartphone vendors across the globe. Just one year down the line, the figure is up to three. Huawei and Xiaomi have now been joined by Oppo and the three manage a total of 17% market share. In fact, the latter toppled the former into fourth position, meaning it had the best performance of the three.
Huawei’s global brand keeps growing as demand for its products in Europe saw an increment as opposed to Xiaomi, which despite slumping, still managed to end the quarter in the top five. Apple reported its first year-on-year drop in sales for years, something that means these other players have a chance to close in on the company’s market share. The slump in iPhone sales has seen the iOS market share further drop from 17.9% to 14.8% as opposed to Android’s 84%.
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