The big event dedicated to mobile phones is coming to India for the first time.
Mobile World Congress 2017 just got over but there will be another event in the month of September this year.
The announcement was made by COAI Director General Rajan S Mathews. The idea is to give more importance to the South East Asian market which has a huge untapped customer base. “In the past, Mobile World Congress has always been hosted in Shanghai and Barcelona. For the first time, it will have a strong focus on audience in the South East Asian market. India is showing great potential as it grows to become one of the largest telecom industry. It will also serve as a platform for the world to know improvements and innovations that had taken place in this particular industry.”
The event is an official one which is being conducted in partnership with GSM Association, the people behind the expo that takes place in other cities. It will also have strong participating from the Telecommunication sector, the Indian Government along with UK and Sweden governments who will all contribute for the successful implementation of this grand expo.
All top mobile manufacturers including Huawei, Cisco, Ericsson, Samsung, Nokia and Motorola will participate in the event. Companies like LG, Samsung and Motorola have a really strong presence in the country besides the neighboring countries. They are expected to launch new models that are fully focused on the South Asian market. It is always about more affordable phones that offer flagship quality specifications that the Asian consumers prefer. Such smartphones have always smashed records and Xiaomi is a great example.
The company grew many fold in such a short period by focusing on China and India with their cost efficient, feature rich phones. The Mobile World Congress 2017 will be hosted in Pragati Maidan in New Delhi on September 27th. The event will have a strong focus on initiatives including Digital India and Make in India. Apple has already agreed to manufacture their smartphones in Bangalore, India thus bringing down the overall cost of the smartphone. Many other manufacturers have signed up to manufacture their smartphones in the country which will help cut down import costs and sell more units.
We also expect that Google might launch more Android One smartphones during MWC 2017 along with other affordable handsets and flagship phones that are specifically designed for the South East Asian market.