Twitter at 10: Here’re the 4 Key Facts You Need to Know

Twitter

This coming Monday 21, 2016 will see Twitter turn 10 years old following its birth on March 21, 2006. Today, this social media application has become one of the most popular in the world, boasting millions of daily users who account for over 200 billion tweets per year.

To help you celebrate Twitter at 10, here are some key factors you need to know about this social networking platform.

Background

As mentioned, Twitter was born on March 21, 2006, but it was until in April 2007 that the company was incorporated. The brains behind this amazing platform are current CEO Jack Dorsey, Biz Stone and Evan Williams. Next Monday will be Twitter’s 10th birthday.

User base

Many social media platforms measure their online success by the number of users actively using the platform on a monthly basis. On this line, Twitter has an estimated monthly active user base of 320 million people. However, the CEO notes that there is another estimated 500 million people that access the platform without logging in while another 1 billion people view sites that are embedded with tweets, something that means the platform has greater reach than thought.

Most popular Twitter accounts

The account with the most followers belongs to singer Katy Perry who has 84 million. Coming in second and third are Justin Bieber with 77 million and Taylor Swift with 72 million.

U.S. President Barack Obama leads the way as far as official public figures are concerned, coming in with a massive following of 71 million people. However, the @BarackObama account is run by his staff.

Competition

Twitter has been undergoing numerous changes in the recent past, changes that have seen Jack Dorsey come into power. The main reason for these changes is because  the company is doing badly in the market, especially when compared with other social media platforms.

Twitter

Closer rivals Facebook and Instagram are well ahead of Twitter, with the two coming in with user bases of 1.5 billion and 400 million respectively. In case you didn’t know, Instagram is owned by Facebook, which means Twitter has a lot to do before catching up with the leading social media platform in the world.

Depending on your definition of social networking platforms, Twitter might find itself in even deeper trouble with respect to competition. Other players such as YouTube (1 billion), WhatsApp (900 million), Facebook Messenger (800 million) and WeChat (650 million) among others already outshine Twitter.

Dorsey and his team clearly have a lot of catching up to do and it is no wonder they have been launching new services and reshaping the company’s offerings in a bid to boost its business. At the moment, Twitter is valued at $11 billion.

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