Facebook had recently announced that it has acquired the media buzz tracker, CrowdTangle, a startup which is a specialist in tracking all the hot content on the social networks and deliver these to the media agencies and others.
A spokesperson representing Facebook had reportedly mentioned in an email statement that the publishers from around the world will turn towards CrowdTangle to surface all the important and relevant stories, to measure their performance on the social platform, and also to identify the influencers. The company seems to be very excited about working with CrowdTangle to deliver all these facilities and more insights to the publishers.
CrowdTangle has also confirmed the acquisition through a message on its official website. However, neither of the companies have disclosed any of financial terms regarding the deal.
All about CrowdTangle
CrowdTangle has reportedly mentioned that the technology its uses will help in identifying the traction for picking up stories and also the influential sources apart from evaluating their performance on the social networks.
The startup had claimed that there are thousands of journalists out there who use this tool on a daily basis. CrowdTangle claims that its customer base and sources have been expanded to around the world which includes the newspapers, digital media outlets, television stations, nonprofits, and also the sports teams.
Clients of CrowdTangle
The list of users at CrowdTangle includes a few big names like Google, Vox, the British BBC, BuzzFeed, the RTL Group in Luxembourg, and Ringier, a Switzerland-based media group. According to its website, apart from all these news and technology-based organizations, CrowdTangle is also being used by the nonprofit organizations such as Unicef and Greenpeace.
The CrowdTangle platform has been tailored to spot all the trending news that is catching fire at all the online websites and social networking sites like Facebook, Instagram, a subsidiary of Facebook, and also its competitors like YouTube, which is owned by Google or even Twitter.
According to the official CrowdTangle website, the US-based startup has been supplying tools for the media to see how much attention its very own stories are attracting, apart from providing the ability to identify who is sharing their content.
The CrowdTangle team will, however, continue to run their operations, and the master plan is to go on supporting all its support integration with YouTube, Twitter, and its other clients.
Facebook has acquired the technology from CrowdTangle so that it will enable the social networking site to provide more meaningful insights to all the publishers on the social platform.