The number of businesses that are using video in their marketing strategies has increased by 41% since 2016. And this became especially pervasive in the last decade: video of any genre rocks e-commerce, blogging is literally drowning in the motion. It’s everywhere, and it’s an extremely powerful tool.
However, no video that is meant to catch brands and consumers is complete without proper editing. Here we come to the question: what video editing software is an easier, faster, and better way to edit the footage? Should you use a high-power PC or just a smartphone that is always close at hand?
To find the way out, you need to understand what trends are now shaking the market. Let’s take a look at some of them, and then we will try to answer the question, who wins in this battle – phone or PC.
#1 – Animation
Animation is still one of the most loved types of content. Bold and stylish, it makes us feel excited and involved. It’s a limitless environment for expressing your incredible business, marketing, and presentation ideas.
Many projects today find animated explainer videos the most engaging way to present new products, business concepts, and the brand itself. For those companies who want to express their mood and character, the animation is a must!.
#2 – Phone editing
The new trend is all about smartphone content, whether it be shot, edited, or viewed. Today, even full-length movies can be done on the phone. Therefore, don’t try to perfectly stabilize the picture if the author’s hand trembles. Now viewers value naturalness and live content.
#3 – Unique transitions
The majority of the most popular transitions have already been used everywhere and a million times. Now editors have to be more dodgy and cunning, come up with something completely unusual with a “wow” effect. Many modern editors even use AI to enhance visuals and make unusual transitions. Crop, cut, blur, change video speed – do whatever you want, but be unique.
#4 – TikTok style
If you scroll through any social media feed, you’ll notice that almost every video uses the fun, fast, and energetic style of TikTok. These short slides explain or talk about something using dance moves, funny earworms, jokes, and what’s more – millions of marvelous effects. The trick of this video style is the mix of useful content and entertainment.
#5 – Subtitles
Several users watch videos on social media without sound. That’s because some don’t want their colleagues to hear what they are watching and others watch videos in public and don’t wish to annoy everyone with the sound. Subtitles are important to ensure that the audience understands the content of the video. That’s why modern editors need to know how to add subtitles to videos.
#6 – Micro video
The goal of super-short videos is to finish before the “skip” option appears while still keeping the user engaged. These videos should be dynamic, vivid, and catchy.
Regardless of the video length, it should look professional, without junk content and blurry images. Fortunately, the Internet is full of beginner guides and tips for making your videos a true masterpiece.
#7 – Live streams
The format of “going live” or conducting live QA streams has been gaining momentum, especially during the COVID-19 pandemic. This is the easiest way to reach your audience when sending a message. Moreover, you can adjust your content based on your viewer’s needs in real-time.
Live video editing involves the addition of graphics, text overlays, and other features to the live broadcast with minimal interruption to the audience. It has to be said that some may still care about confidentiality during streams, so it’s worth being aware of how to blur a face in a video or to censor some things.
Which one is the best for video editing: PC or smartphone?
The latest trends are showing that editing videos on smartphones are gaining momentum. Moreover, smartphones are one-box solutions: you can shoot, capture sound, edit, and store files on one device.
Apps for mobile phones are also more affordable than video editing programs for desktop computers. If you’re always on the go, delve into smartphone editing. Try InShot, Magisto, or Splice.
However, if you dream of dipping your toe into professional video editing and working with extensive projects, a computer is a must.
By the way, no one forbids you to use both devices – shoot video using your smartphone and make quick edits using mobile apps, then transfer the files to your PC and upload them to Adobe Premiere Pro to make a big video editing project.
So go ahead and try your hand at both types of editing, following some of the described trends. That’s how you can become a true expert!