The newly designed Peugeot 508 2018 edition is coming next year and when it does, it’s about to carve a niche for itself with unique styling aspect.
The new generation model is poised to compete with BMW 3 series, Volkswagen Arteon and the Vauxhall Insignia. The crossovers are becoming increasingly popular and a brand like Peugeot faced stiff competition against big brands like Audi, Mercedes. BMW. These brands came up with mainstream models that are priced lower than usual and more stylish compared to the 508.
As part of their strategic planning, Peugeot’s sister concern Citroen will stop making saloon models in Europe and is going to go with the C5 Aircross crossover model in 2017. The company believes having a strong crossover in their lineup will put them back in the race and create brand identity among buyers. Peugeot will go with a different approach as the brand will maintain its 5008 SUV and position itself as the high end range rather than trying to go premium.
The company’s stand was confirmed by Laurent Blanchet, product director of Peugeot during the 2017 Geneva Motor Show that took place this month. “We don’t want to be identified as a premium brand but rather as a generalist brand that delivers the best in the D-segment. Our goals are clear and market requirements vary based on where your audience live in the world. In Europe, D-segment is going away leaving space for more compact, dynamic models,” he said.
The 2018 Peugeot 508 will sport vertical day time LED running lights, coupe inspired roofline and a compact overall design. The car will also be constructed on a brand new PSA EMP2 platform which will allow the 508 to be equipped with an electric motor along with the petrol engine. Hybrid cars are considered the need of the hour and the company will appropriately respond with this model which will also be equipped with the latest i-Cockpit infotainment system.
The existing version of the Peugeot 508 has been around for six years and the brand wants to make a huge leap so as to keep the car relevant to modern day buyers. It will be stylish, innovative with hybrid technology and all latest features within an affordable price tag. The first reveal of the car is expected to take place before the end of 2017 and it will hit stores next years, possibly in the first half of 2018.