LG is one of the oldest names in the mobile phone industry. The company has also been in the smartphone business for a while now.
Over the years, LG has always released high-end phones in tandem with South Korean counterpart Samsung. The V series joined the G series back in 2015 when the LG V10 was unveiled and since then, the story has been the same. LG’s G series is usually unveiled at about the same time with Samsung’s S series while the V series goes head to head with the Note series.
Despite all the efforts, LG phones have always played second fiddle to Samsung’s and this has meant that the company’s mobile division ends up making consistent losses. Some of its recent models like the LG G5 and LG G6 have ended up performing terribly thanks to the company’s own mistakes, the former being design-wise and the latter specs-wise. While some would argue that LG should also follow Samsung by investing huge in advertising its phones in the U.S. and other markets, the company has a different idea.
According to the Korea Herald, LG will no longer release phones in the flagship G and V series on a yearly basis. Instead, the tech giant has plans to release either phone only “when it is needed.” This seems to be a plan LG is ready to adopt going forward, but before it gets to work, it may reportedly release a few more variants of the G and V series.
At the moment, we cannot determine whether this shift in strategy will affect the anticipated LG G7. But looking at the latest developments, it appears the G7 is still on the way. Recently, the official LG UK website added the LG G7 on the list of G series devices that support fast charging technology, but it has since been taken down. Yesterday, renowned leaker Evan Blass came out with another report amid speculations that LG has plans to rebrand the G series.
With LG rumored to be rebranding its flagship G-series, I noticed that the company just trademarked "LG Icon" for a smartphone and "Iconic" for a smartwatch. pic.twitter.com/zdqrSR2dUV
— Evan Blass (@evleaks) January 11, 2018
Apparently, Blass thinks that the LG G7 could be renamed to LG Icon. This comes after he stumbled upon the company’s trademark info with the LG Icon in it for the G7 and LG Iconic for the smartwatch. While this is happening, folks at Slashleaks have also published an alleged image of the LG G7 – or whatever it’ll be called – which gives us a look at the front panel. From the image, it seems the G7 will feature a dual-lens selfie camera while the display will attempt to push further towards the edges, although it’ll keep the rounded corners of the G6.
Make no mistake, this is just a leaked image and it could go awfully wrong, so be sure to take it with a grain of salt.
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