Smartphone OEMs have found a smart way of boosting sales without spending a lot on new hardware and features.
They simply come in with a new smartphone that features three or four colors at launch and after a while, they throw in one or two newer color variants of the phone. While this changes everything about the phone’s first impressions on the eyes, all the internals remain intact. So far, this tactic has worked for Apple as well as Samsung and apparently, the latter is at it once again with the new Galaxy S8 and S8+.
At launch, Samsung Galaxy S8 and S8+ were confirmed to be coming with up to five color variants. Of course, not all markets can access all of these colors, which include Arctic Silver, Coral Blue, Maple Gold, Midnight Black and Orchid Gray, but it appears that Sammy wants you to have a sixth option to choose from.
Although not coming from an official source, it seems Samsung is working on a Rose Gold color variant for the Galaxy S8 or S8+ for that matter. If this happens, it won’t be strange at all as Samsung managed to add two new colors to the originals that came with the Galaxy S7 and S7 Edge, something that helped alleviate the pain caused by the loss of the Galaxy Note 7.
As noted earlier, this color change tactic only affects the outward appearance of the phone. The design, specs and features, however, remain unchanged. So, even if the Galaxy S8 successfully gets a Rose Gold color variant, the hardware specs will remain the same as the other models already in the market. These include a 5.8-inch or 6.2-inch QHD+ display screen, an Exynos 8895 or Snapdragon 835 SoC paired with 4GB RAM and 64GB storage. The batteries will be at 3000mAh and 3500mAh for the S8 and S8+, with the OS version sticking to Android 7.0 Nougat.