Samsung is the leading seller of smartphones across the globe, but this position is coming under threat in some specific markets due to the emergence of the likes of Huawei, Xiaomi, Vivo, Oppo, ASUS, ZTE, and many others based in China.
Even though Samsung still leads the way when it comes to overall smartphone sales, the force with which other players are coming in is threatening the company. As a result, the tech giant has some huge ambitions ahead of this 2017, especially for its largest markets – the midrange and low-end families.
Many people out there use Samsung’s midrange Galaxy A series and entry-level Galaxy J series. In fact, these phones have found their home in developing markets such as India, Africa, and South America. The phones are affordable and try to come in with a decent amount of specs and features that are usually spared for the high-end Samsung Galaxy S and Note series.
In a bid to bring back its glory days, Samsung has set eyes on shipping a whopping 100 million units of the Galaxy J series handsets this 2017 while at the same time shipping a massive 20 million units of the Galaxy A series. Unlike the Galaxy J, there are new variants of the Galaxy A series already. Samsung launched the Galaxy A3, A5, and A7 2017 models last week and they should start selling towards the end of this week.
The phones have flagship features such as a fingerprint scanner, IP68 dust and water resistance, 1080p resolution, Always On Display, Samsung Pay and many others. But given their affordable pricing, Samsung is hopeful that the set targets will be achieved by the time 2017 comes to an end.
Samsung Galaxy J 2017 series is not yet here, but it shouldn’t be long before the series is refreshed. The company came in with a series of updated handsets taking the Prime moniker, but we should see more J series phones coming in sooner or later. This is true because the 2016 models were launched in March and released in April, which is just a few weeks from now.