Sony is one of the smartphone companies that are having it tough and rough in the industry. The company’s mobile wing has been pondering on exit ways, but it seems one is already in plan.
According to an interesting bit of information picked up Xperia Blog, it seems Sony is planning a massive, but slow exit from quite a number of smartphone markets across the globe. Apparently, the Japanese tech giant laid out a plan back in 2014, a plan that will see its mobile business reduce the efforts it directs towards the U.S. market. The North American market will not be the only one to lose Sony’s love, but the story is also the same for the likes of South America’s Brazil and Asian powerhouses – India and China.
What this really means is that the newly launched Sony Xperia X series will be selling in these countries, but on limited accounts. The company made an announcement earlier that the Xperia X, Xperia XA, and Xperia X Performance will be coming to the U.S., but this hasn’t happened yet. This further dents Sony’s image in the country in addition to contradicting with the latest revelations. In essence, Sony has admitted that it will slowly be walking away from the U.S. market, despite the launch of the new Xperia X series.
If the latest reports are to be believed, it means 2016 is the year that Sony will start working on its defocus program. This will see the company’s business in these regions contract significantly since it sees no future in them. This, however, doesn’t mean it doesn’t see the future in the Xperia X series, this is despite the fact that the phones have been met with much criticism, especially when it comes to pricing.
While reducing the number of Xperia X smartphones to be sold in the U.S., India, Brazil and China, Sony will also use the same opportunity to up the game in other markets around Europe, East Asia, and the Middle East. However, the company still expects some revenue to come from the likes of Latin America as well as Asia-Pacific regions.
Sony’s announcement doesn’t come as a major surprise to keen followers. Ever since the company started failing to attract major U.S. carriers with its rather costly products, its death sentence was seemingly confirmed and it was just a matter of time before the company finally concedes defeat. Despite this, this year’s Xperia X, Xperia XA, and Xperia X Performance will be availed via select retailers.