Sony has not had the best of times in the smartphone industry recently and to ensure that it remains competitive in the business, the Japanese tech giant has some trimming work to do this 2017.
Back at the MWC 2016, the tech company introduced a new Sony Xperia X series. The family had a number of phones ranging from the budget category to the flagship category. Where the former had the likes of Sony Xperia XA and XA Ultra, the latter boasted the Xperia X Performance and later on the Xperia XZ. In between these two is a family the company calls Premium Standard phones and this is where you find the likes of Xperia X and Xperia X Compact.
What the Premium Standard family brings is a set of phones that carry a reasonable price tag yet equipped with near flagship specs and features. From the latest stats released by the company, this category was the worst performing when compared to the budget Xperia XA and high-end Xperia XZ and Xperia X Performance handsets.
In Japan, the Sony Xperia X and Xperia X Compact managed to achieve 85% of the desired company target but in the global space, this figure fell to a mere 43%. As a result of this insignificant performance, the tech giant has hinted that it will no longer be refreshing the Xperia X and X Compact handsets this year and instead, only the Xperia XA1, XA1 Ultra and Xperia L1 will be sold as the more affordable models.
The same report also suggested that the Japanese tech giant could be planning to add two more flagships to the current Xperia XZs and Xperia XZ Premium later in the year. Usually, Sony unveils its new phones at the IFA event and with this year’s version set to take place in early September; this could be the time we get to see the new flagship phones.
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