What Should Be Included in an Affordable SEO Package?

You might have come across many articles warning you about cheap SEO packages. But the question is, are they saying the right thing? Should we really avoid cheap or affordable SEO packages? And, if we should, then what is the reason for that?

In this article, we will discuss about the features that should be included in an affordable SEO package, what packages companies should avoid, and how they can improve their website search rankings by choosing the right options. So, let’s get started.

Creating an Affordable SEO Package

The purpose of providing SEO as a service is to help website owners increase their traffic and bring-in more leads through search engines.

Here is an example of SEO package.

Affordable SEO Package
Screengrab of a random SEO package taken from the web

Now, in your opinion, what is wrong with this SEO package?

  1. Starting price: Starting price for an SEO package is simply too high. Small business owners can’t pay $600 for an SEO package. They are looking for affordable packages that are between $200 and $300. And, this one costs $600 just for SEO audit, which is just way too much.
  2. Packages: Most companies are offering SEO audit for as low as $150. So, asking $600 for just auditing the website is not fair. If you don’t know what an SEO audit will be like, then read on.SEOs do a complete audit of the website/store including on-page SEO audit and off-page SEO audit to understand what is wrong with the website. In short, they want to understand how the website can rank higher in search engines. Usually, it takes a few software to do all that. Fortunately, the website owners can use these software themselves. Some software that the site owners can use are Moz and Ahrefs for off-page and competitor analysis and Screaming Frog for on-page SEO of the website.
  1. Features: An SEO package should include everything that the company will need to boost its rankings on search engines. If the package doesn’t include some features like link building, keyword finding, or backlink searching, then that should not be called an SEO package. Instead, it should be called an SEO service that can help with the overall website SEO.

To Companies looking for SEO packages…

Companies looking for SEO packages should do an analysis of their current organic rankings and ask themselves: do we need an SEO package?

Do you need SEO in the first place?

It is better to give an example here so all types of businesses can understand completely. The purpose of outsourcing a service is to enable the company to focus on its core activities. Let’s say you run an ecommerce store. You won’t have time to manage products and orders and at the same time optimize your website. So, you will outsource the SEO of the website to another company that specialize in providing such service.

Now, if you have a digital business, then you need SEO service. This brings us to our second question.

Outsourcing SEO service vs In-house SEO experts

Outsourcing SEO is only plausible when you are getting more value for a low price. Now, if you have a budget of $1000 for SEO, the company should be offering you everything from SEO optimization to content writing to link building – everything under one roof.

On the other hand, an in-house team of SEO and content experts may cost much more than $1000. At the same time, you will have to pay for their accommodation – this means overhead costs including office space/rent, other luxuries.

What Should be Included in an Affordable SEO Package?

The SEO package we mentioned in the first part of the article doesn’t include the charges for content writing and marketing. So, this is again a flaw in the SEO package. If you go on freelancing websites like Fiverr, most of them will offer affordable SEO packages for as low as $100. And, once you are done with that, you can get a content writing plan for $100 for the first month. Writers are also available for as low as $50 per 1000 word post. Now, let’s say a company only has a budget of $1000 for SEO. Surely it can’t spend the whole budget on this starter package.

Instead, it can get the audit done from a freelance company. Then, give those keywords to another company to create a content marketing plan. Next, it can hire a third company for off-page SEO activities.

Now, if you combine all these…

SEO audit: $150

Keywords & Content Plan: $100

Writer: $200 for four articles per month

Link building: $150

Then, the overall cost for this service will be $600. But think about all the services that you are getting in this package. This is a custom SEO package in its true sense.

But there is just one problem. You will have to spend a lot of time in managing all these services together. So, what other option do you have available?

A better option: Choosing an Affordable SEO Package

The SEO package costs we described above are just an estimate and nothing to be afraid of. Since you can’t manage the SEO of your website yourself, you can use the services of legit SEO companies like Welcome Globex IT Solutions that can do just that. They offer all these services under one roof.

This means you can get the SEO, content writing, and link building services, all through this company. The best part is that Globex is always active and ready to work on your next big project. They are professional, smart, and consistent. Try them out today to improve your website rankings and take it to the next level with careful planning.