Asus Releases Zenfone 3 Series Next Month – Fancy Tweaking for a Luxurious Upgrade


The ZenFone 3, the ZenFone 3 Deluxe and the ZenFone 3 Ultra from Asus are slated for release from the 12th of July.

Asus unveiled the three devices at the Computex event 2016 held in Taipei a month ago. At that time, the company had announced the prices of the three devices, but had not mentioned the releasing date.

Launch in Taiwan

It was revealed that the release date for Asian countries would be July 12th, when it will be launched in Taiwan. Taiwan is the home country for the company Asus, so it will first be launched here before releasing it elsewhere in the world. There is no word about when it will launch in the US, though it is expected soon.

ePrice, which is a Taiwan website, states that the three devices will be officially released on 12th of July.

Price and Release

 The three devices were officially announced last month and it was mentioned that the price for the three devices would be $249, $499 and $479 for the ZenFone 3, the ZenFone 3 Deluxe and the Ultra respectively. However, at the time, it was not mentioned about the launch time in the US.

Asus Zenfone

What’s Different This time Around?

The three devices are powered by Android Marshmallow OS, 6.1 and the software is overlaid with the company’s user interface ZenUI. A new addition to the series this year is that they come with fingerprint scanners. The process is not an Intel processor, ass was the case in the ZenFone 2 series. The latest ZenFone 3 series come with Qualcomm processors.

Another difference to be noted when comparing these phones to the ones of last year is that the new handsets are made of premium material. The devices are made of glass with metal in case of the ZenFone 3 and with aluminum in case of the two other devices.

Screen and Display

The screen size is 5.5 inches for the ZenFone 3, 5.7 inches for the ZenFone 3 Deluxe and a bigger 6.88 inches for the Ultra. The basic model comes with a resolution of 1080 x 1920 pixels and a pixel density of 401 ppi, whereas the Deluxe model has a lower pixel density at 386 ppi. The Ultra model has a lower pixel density of 324 ppi due to the bigger screen size.

Fancy Tweaks

Normally, the company manufactures only mid range devices that are offered at a reasonable price. However, the Taiwanese giant has offered some more fancy tweaks to their latest ZenFone 3 series, offering more luxuries. The Ultra model is offered in silver and gray as well as in pink color options. The Deluxe is offered in silver, gold as well as gray colors and the basic model is available in black, gold and in white.

Value for Money

The new line up of Asus ZenFone offers a luxurious upgrade for users. The specs and the features of the three devices can equal any of those offered in high-end devices. The price range is also affordable, so it offers a great value for your money.

Share your comments here