BlackBerry stepped into the android smartphone market with the BlackBerry Priv.
It seemed to have everything in its arsenal – physical full QWERTY keyboard, android operating system, large touch screen display, excellent camera, and BlackBerry’s legendary security. Up until then, a mediocre operating system with less than average applications on the store were seen as the main reasons for BlackBerry being unable to succeed in the present smartphone industry. The move to android operating system would finally plug the holes since android is incredibly popular and it has an excellent app market.
However, BlackBerry Priv has been a major disappointment in terms of sales for the Canadian company. It started out with an official price of $700. After many months of less than expected sales figures, BlackBerry have reduced the price of the BlackBerry Priv to $650. The reality, however, is extremely different since one can purchase the device at just over half the price through third-party retailers. American e-retailer Newegg is selling the BlackBerry Priv at an astonishing $375 making it a great bargain. This is the lowest available price for the BlackBerry smartphone, which costs $20 more on Amazon.
It is highly unlikely that sales of the phone will continue for long. This is after T-Mobile confirmed that they would be pulling the plug on the phone with immediate effect due to very poor sales.
The phone comes with a 5.4 inch AMOLED display with QHD resolution. The curved display is protected by gorilla glass 4. One of the strong points might have been the physical full QWERTY keyboard which hides underneath the display. It can be revealed by sliding out – a feature of many BlackBerry phones in recent times – and the physical keyboard also came with a trackpad of sorts for easy control of the android OS.
The snapdragon 808 processor continues to be more than sufficient for the android operating system, which was updated to the 6.0 version a few months ago. An 18-megapixel camera in the rear remains as one of the best in the smartphone while the front facing camera may be slightly disappointing due to a two-megapixel sensor. The phone comes with almost every new feature like fast charging, a very capable 3410 mAh battery, 32 GB of internal storage, and 3 GB of RAM. It remains to be seen if the fortunes of the BlackBerry Priv improves following the price reduction.