The social networking giant, Facebook had recently introduced early this year a set of “Reactions” options that have failed to impress the users, a new study had reported.
The results seem to be already foreseen by the internet specialists according to previous reports. From the end of February 2016, Facebook users have had the opportunity to express their feelings towards a particular post in five new different ways rather than just a “Like” as before. These five reactions include “love”, “angry”, “sad”, “wow” and “haha”. These reactions have not been catching on the users interest and concern as much as it was expected to be.
Almost 130,000 Facebook posts were researched in a span of 15 days by Quintly which is a US-based company, for the “Reaction” buttons after its official launch. The main aim of this research was to find out how the users reacted to the new addition of these “Reactions” and how well the users found it interactive and useful. Their reports claim that the Facebook Reactions on an average had a low significance when compared to the “Likes”. According to Tech Times, the users seem to find it better to “Like” a post and scroll down to the next rather than to get into the various reaction options and specifically express a reaction.
Looking at the share of the interactions for a particular post, it was found by the researchers that the likes, shares, and comments made up to 97% of the synergy here, simply showing how less the other reactions were used. The researchers also reported that in this first analysis regarding the usage of the Facebook Reactions, it was very apparent that these reactions have not been used often on an average usage point. There was also a revelation that even after splitting the interaction share and excluding the comments and shares options also, the findings were still the same with the percent share for reactions lagging behind.
User reaction to the Facebook Reactions!
Out of these five new reactions, reports claim that the most predominantly used one is the “Love” reaction. Though the users were aware of the positivity of the “Like” button since the time when Facebook was launched, the new “Love” option has found love with the users. According to Tech Times, the posts with videos have obtained almost 40 percent of Reactions when compared to the image posts. The “wow” reaction was used more often for videos instead of posts dealing with images or GIFs. The “angry” reaction was used almost double the times for posts with video content when set against the posts with image content. One big conclusion from all the research was that though there hasn’t been a big acceptance for the “Reaction” buttons, it still has a positive response and feedback from most of the Facebook users.
Express dislike like a piece of cake!
It has now become easy for the users to express their feelings towards a post, especially negative feelings that were hard to be voiced out before “Reactions” were implemented by Facebook. With the introduction of the “sad” or “angry” reaction options, it is now very much possible to express displeasure regarding any post or content on Facebook. But the back drop is that the users haven’t taken much advantage of these options and the possibilities still seem to be low. This might come across as a scoop that the users are more likely to be connected and will readily express their pleasure towards content that reaches out to be positive, entertaining and funny.