A good number of websites earn revenue through ads, however, there are others that are overdoing it and Google has been working to make these websites a little bit more bearable without taking away their only source of income.
In the upcoming updates to Google Chrome 64 and 65, there are a number of updates that will be included and among them are new protections. Over the coming weeks, Chrome will begin blocking certain types of annoying redirects, where websites or ads usually auto-load new pages. Sometimes these annoying redirects come as a result of hijacking by a bad ad, but in other cases, it’s the wish of the website owners to force visitors into viewing the ad or website you are being redirected to.
This is something that Google Chrome will be able to do following three phases of updates. The first phase will block ads from redirecting website visitors to another website even when they have yet to be clicked on. When this happens, Chrome will show you a toolbar noting that the application has blocked a redirect. The next phase will see Google start blocking redirects that act like reverse popups: rather than click on the website and thus invoke the ad to pop up, the current website simply redirects to an ad and the link you want opens in a new tab.
According to Google, this is “effectively a circumvention of Chrome’s popup blocker” and it will prevent the original tab from any redirects. The third Google Chrome update will target more nefarious websites, where new windows are usually opened when visitors click on unseen overlays or ad links disguised as buttons. The first two changes will be here once Google Chrome 64 and 65 are rolled out, something Google says will happen in early 2018. As for the third change, Google says it will take place in January.
The upcoming Google Chrome updates are in line with the company’s previous confirmation that the browser will get an ad-blocker in early 2018, however, they have no direct relations with the ad blocker. Still, they tend to serve the same purpose, ensuring that some of the most annoying ad offenders don’t get to bother your browsing experience.
For over a decade, web browsers have had the ability to block ads. However, given that ad revenue is high on the list of Google’s leading earners, it’ll be interesting to see how far the search giant is willing to go with this ad blocking initiative.