Google Chrome Will Soon Block Websites that Uses Unapproved Ad Formats

Google Chrome

Google Chrome is soon going to be integrated with an adblock system.

Similar to how adblocker plus subscription, the upcoming implementation will block all types of illegal advertisements so as to give users a seamless web experience.

Surprisingly, Google is one of the largest ad distribution platform for website owners and customers around the globe. A lot of businesses and brands, both legal and illegal rely on Google ads to gain recognition among users. Throughout the years, the Google Chrome browser had managed to go beyond competitive browsers like Mozilla Firefox, Opera, Internet Explorer and now is used by 60% of web users.

Google Chrome Ad Formats

The newest announcement from Google comes as a surprising move because the company may have to block many of their affiliate programs if they don’t comply with the rules imposed. Illegal or unapproved ad formats include multiple pop up advertisements, auto playing videos, content that is inappropriate or targeting users in a completely different zone purely to promote scamming schemes will be blocked. In order for Google Chrome browser to allow the ads to be displayed, websites should complete with the Better Ad Standards.

A new Coalition for Better Ads had been formed by an industry group in which Google has also signed up. It lists a set of guidelines that the sites should comply both on desktop and mobile editions. Any ad that does auto popup will usually be considered unsafe to work with and it also includes large sticky ads, auto playing videos with sound besides other unusual formats designed to spam users than do promotions.

The update came from Wall Street Journal at first when they announced that soon Google Chrome will have ad blocker plus like feature integrated into it. It was considered to be a rumor for sometime and now has been officially confirmed by Google itself. Most browsers are evolving to become much better platforms to browse the web. Opera is doing a lot of innovations as they now include an ad blocker as well as built in free VPN for users who like to access blocked websites. Mozilla Firefox and Google Chrome browsers are expected to soon have all these features combined with better ad delivery so as to keep the experience seamless.

Google Chrome

After all, it is up to the developers behind the browsers to stop spam and scam like the Wannacry ransomware that gave such a tough time for users worldwide. Chrome is expected to roll out the features by 2018 or a bit earlier as soon as the ad guidelines are properly defined for websites to follow.