Jaguar Design Chief: Jaguar Not Interested in Wagon Variants

Jaguar XF and XE

The design chief of Jaguar, Ian Callum, has confirmed that the UK car maker is not expected to come with wagon variants of its popular sedan models like the Jaguar XF and the XE.

The company has been in the process of adding several new models to its portfolio. Only a couple of years ago, the British auto major was largely dependent on the XJ and XF for the bulk of their sales. Realizing the need for a wide variety of cars in order to compete with German giants like Mercedes and Audi, Jaguar has been in a launch spree in the past 18 months.

The company recently launched the second generation of the XF in September 2015. The model showcased the potential design language for the company over the next five years. Unsurprisingly, there have been two major launches since then and they are far simpler to the XF. The Jaguar XE came in as the competitor for models like the 3 series and C class. Jaguar also made its first foray into the SUV segment with the F-Pace.

The F-Pace is now seen as the proper contender for the Porsche Macan. Rather than being the full competitor for the Porsche, the F-Pace offers a combination of both sportiness and luxury.


The growing number of models has enabled Jaguar to increase its sales in the first quarter of 2016. Just like the German trio, British automaker Jaguar is also expected to come with different variations of a single model. This includes wagon style variants, but Callum says that the low demand for such models in the US and UK is likely to see Jaguar not pursue further.

Callum claimed that the strongest markets for wagon variants of a sedan are in Germany, Austria and Switzerland. However, since Germans prefer to buy German vehicles like Mercedes and BMWs, it is unlikely that Jaguar will see a significant growth in these markets, even with the launch of the wagon variants. Furthermore, wagons have never been close to getting any popularity in the United States. Jaguar is eyeing up key territories like the US and China as places where it can target the maximum growth.

The design chief expected the F-Pace to be a hugely popular car in their portfolio. There are also rumors that Jaguar is planning a smaller F-Pace version, which could be named as the E-Pace.

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