More people are buying Apple iPhone 7 than iPhone 8 – here’s why

Apple iPhone 8 not upgrade

According to a new report published by Reuters, more people in the U.S. are buying the 2016 Apple iPhone 7 as compared to the new iPhone 8, which was unveiled in September.

Considering that the iPhone 8 has only been around for about a month now, Cupertino has yet to release any figures regarding the sales of the phone. However, it is increasingly beginning to look like the 2017 model has had some kind of a muted response for the time it has been around. Perhaps one interesting thing to note is that even on launch day, the iPhone 8 was still readily available, something that is quite unusual when compared to other models at the time of launch, where they are usually sold out.

So, what is causing the slow intake of the iPhone 8 among the American people, a market where the iPhone has generally performed much better than in other markets across the globe? Well, there are definitely a number of factors that are coming into play here. So far, we’ve already heard reports that many fans are holding out for the release of the iPhone X, the company’s high-end phone this year, ahead of the iPhone 8 Plus, which would otherwise have been the high-end offering. This is, of course, affecting the market performance of the iPhone 8.

Another simple reason people are probably avoiding the iPhone 8 is that it doesn’t bring a lot to the table when compared to the iPhone 7. So, if one already has the latter, they can’t see a real reason to make the switch to the new phone. This aspect is further backed by the fact that the iPhone 7 is now $150 cheaper than the iPhone 8, which makes it a much more appealing purchase compared to the new model.

Of course, these are just theories – and one of them will be justified when the iPhone X goes live, with pre-orders set to kick off on October 27th.

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