Samsung to Invest Heavily in the Galaxy S8 Despite Galaxy Note 7 Losses

Samsung Galaxy S8

Samsung Galaxy S8 is the next flagship being lined up by the South Korean company following the death of the Galaxy Note 7.

Despite incurring losses of more than $ 5 billion thanks to the recall of the Galaxy Note 7, Samsung says that the company is ready to move on to its next big task – the Galaxy S8. Just two weeks after halting the production of the Note 7, Samsung confirmed that it had suffered a huge blow on its bottom line and as a result, it will do everything to get the bottom of this problem.

Galaxy Note 7 Losses

One thing that Samsung has to deal with is the lack of a flagship device for the next four or so months between now and the launch of the Galaxy S8. It gets even worse with the news that the tech giant has not come to the bottom of the Galaxy Note 7 problem. It is also still unclear just how much damage the Note 7 has done to the company’s global image, which, according to top officials, has taken ages to build and perfect.

Now that there is no Note 7, Samsung has to rely on the Galaxy S7 and S7 Edge to keep on pushing its sales all throughout the upcoming holiday season. As you all know, the S7 was unveiled in March. Despite all the ups and downs, the team down in South Korea is adamant that things will turn around come 2017 when the Galaxy S8 is released.

It will definitely be tougher for Samsung through this holiday shopping season as the likes of iPhone 7, Google Pixel, Xiaomi Mi Note 2 and even the upcoming Huawei Mate will be ahead in the pecking order, especially when specs are put on the table. But the company’s mobile communications VP, Mr. Lee, is positive that the release of the Galaxy S8 will shift the tables towards the South Korean tech giant’s side.

Samsung Galaxy S8

Apparently, the flagship will pack a new slick design, with reports citing an edge-to-edge display like what Xiaomi recently launched with the Mi Mix phablet, an improved camera, probably a dual-lens setup similar to the iPhone 7 Plus, Huawei P9 or LG V20 as well as an AI-based service. As far as the latter is concerned, we saw Samsung recently buy Viv Labs, a U.S.-based startup that is responsible for Apple’s Siri, another AI-based digital assistant. Whether or not the Galaxy S8 will come pre-built with a digital assistant like what we see with Google Pixel and Pixel XL (Google Assistant) and iPhone 7 and iPhone 7 Plus (Siri).

Even though Samsung has not yet found the solution to what was behind the Galaxy Note 7 issues, finding it will be a key part of regaining public trust, especially if the whole process is made open and transparent to the public, as well as realizing the success for the 2017 Samsung Galaxy S8.

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