Secret, the once popular anonymous sharing app that was developed by David Byttow and Chrys Bader-Wechseler, seems to be on its way to awakening from the dead.
The app was a part of the bandwagon that included the other anonymous apps like YikYak and Whisper but was unfortunately shut down in April 2015 after it had faced a lot of criticism regarding cyberbullying and also its privacy issues.
Secret is an app which allows undisclosed users to post text snippets like a back-fence talk or like a piece of gossip on the basis of obscurity. Previously, many of these texts consisted of detailed information which was known to only certain individuals. Though the name of the person who posted the text will not appear next to their post, the other details pertaining to their location might be displayed which makes it easier to presuppose who leaked the information.
However, the real disentanglement of the startup behind the app started when many key members of the team including Bader-Wechseler, had abruptly left the company. Though the Secret app had raised almost $35 million, the company had cut its staff number by half. Many sources had reported that the company was basically in a maintenance mode before shutting down completely.
However, the former co-founder, Byttow had posted on his Facebook profile that Secret V2 will be coming soon, which has given some hope that there will be soon arriving as a second version of the app. The co-founder had reportedly said that it is a must to address the drawbacks of the current social media products, and bringing in the Secret V2 app is probably one of the solutions to it.
Impact of Social Media
The social media had played a huge role in the recent US Presidential election and the President-elect Donald Trump had also credited the social media for pushing him to the top towards the win. Facebook, in particular, has been severely accused of spreading out all the misinformation and fake news to gullible citizens throughout the election cycle, resulting in the current election outcome. There have also been reports suggesting that social media should be blamed for presenting all the biased news, which had further divided the US country, thus widening the valley in the between the ideologies of the liberal and conservative parties, something that Byttow wishes to be addressed in the new version of the Secret app.
The co-founder of Secret had mentioned that people do not have a very good space where they can be their most authentic selves, especially to the people whom they know. He also said that there is a lot of fear and very little self-awareness, which should be addressed and improved, starting from the Silicon Valley.
The Current Plan
Byttow has said that he is treading lightly this time and is looking forward to building the right thing around for the second time and has already started this by talking to a lot of people. He also mentioned that when he does release the new improvised version of the app, it wouldn’t be for the money.
He also said that he would do it alone instead of taking any VC investments this time and that any profit that would be made by the app would go majorly to charities like Planned Parenthood and ACLU, which could be jeopardized under a Trump presidency. He said that if the app has to exist, it should be made self-sustainable, and beyond any conflicts of interest.
Though no details have yet been elaborated about how the app will be generating an income or even take off without an investment, the business is expected to be rebooted based on the other endeavors. Byttow currently runs Bold which is an enterprise content startup. Though Bold is Byttow’s main priority, the new version of Secret would not be his handy work, as it would be taken care of by another team, of course under his supervision which is expected to give a good product this time.
There have not been a lot of concrete details about the development of the app and there is no information about the timeframe marking the comeback of the new version of the Secret app. Until then, the people will have to post all their text snippets openly as their own deplorable selves on the social media.