Sony will not be wasting any time in launching the new X edition phones in the United States.
Up until now, the Japanese giant has struggled to make a major impact in the US market primarily because of the significant delays in bringing new phones. The delays have also come as a result of carriers like Verizon and T-Mobile being skeptical about the success of Sony phones. Hence, Sony has decided to go all alone for the upcoming generation, which includes the likes of the Sony Xperia X, Sony Xperia XA, and Sony Xperia X Performance.
The three phones were recently unveiled at the Mobile World Congress. Up until now, Sony used to take several months before the launch of its premium phones in the US market. Now, they are expected to be in the stores by the time they hit the worldwide markets. Sony has been facing a lot of struggles and disappointments with its Xperia shipments in recent quarters. It is unlikely to improve straightaway, but the Japanese giant realizing the problems with the US markets and coming up with solutions is a major step in the right direction.
Sony has also been giving out more frequent updates to its high end phones like the Sony Xperia Z3 even though the device is almost 2 years old. The company also simultaneously launched the Sony Xperia XA Ultra with a 6-inch display.
Most of the specifications on these recently launched devices are almost a similar to the specifications on the Xperia Z5 and the Xperia Z5 Premium. Some crucial elements have been improved like the processor and new options like the predictive hybrid auto focus system for the camera, which is a 23-megapixel shooter in the case of the Xperia X and Xperia XA. As for the performance, the Xperia X goes for the snapdragon 650 processor. This has been the preferred choice for many given its advantages over the 615 or the 617 range, which are prone to overheating issues.
The slightly more expensive Xperia X Performance parts for the snapdragon 800 processor, which is one of the best in the business today. The Xperia X will be available for preorder at $550 while the Xperia X Performance will cost $699 out of contract. It remains to be seen if waiting for acceptance from carriers to promote Sony devices remains the way to go.