On Monday, Amazon made an announcement about Amazon Freevee, the company’s ad-supported streaming service, having a dedicated Apple TV app.
Earlier known as IMDb TV, Amazon Freevee was exclusively available on Apple TV, integrated within the Prime Video app. Now, Amazon Freevee has its own app that can be downloaded from the App Store for the Apple TV 4K and Apple TV HD.
Once subscribed to Amazon Freevee, you will get access to several popular shows produced by Amazon Studios like Pretty Hard Cases and Bosch: Legacy. Subscribers will also gain access to a bunch of free movies like Knives Out and Mad Men. Recently, the subscription service signed a deal with Disney that will enable it to stream many of the blockbusters produced by the latter.
The app has managed to establish a solid user base owing to it being available on multiple platforms like Android, iOS, Roku, selected smart TVs manufactured by Samsung and LG, PlayStation and Xbox. Amazon has plans to make it even more accessible in the near future.
Even though Amazon is spending a lot of money on Prime Video content like The Lord of the Rings: The Rings of Power and NFL games, there are several reasons why the company feels it is important to focus on developing Freevee. When Amazon put across a New Fonts presentation for advertisers a couple of days back, it confirmed that it is beta testing Virtual Product Placement in many of its original shows on both its streaming platforms.
Large corporations seem to be getting more and more interested in investing in ad-supported streaming services. While Amazon has placed its bets on Freevee, Roku has been quite serious propelling the Roku Channel forward. Recently, even YouTube added several TV episodes to its ad-supported services that are available for free.