Facebook is all set to launch a whole bunch of new features which will help the users to customize their photos and videos, as a result of the social network’s continuing battle with its rival, Snapchat, an app which was the first to put the camera, photos and video at the center and front of all the current day social interactions.
Now, Facebook will unveil a new tool which will allow anyone, including the owners of Facebook Pages, to create custom profile frames for the photos of the users. It is also introducing its new “in-app camera” which will come with similar capabilities, apart from the other effects which can be used for both photos and videos.
Custom Your Own Profile Frames
With the new Camera Effects Platform, the social networking site is allowing Facebook profile frame creation to everyone. The Facebook Camera Effects Platform is a simple online tool which does not require the users to possess any extraordinary technical skills, but just the basic graphic designing skills, which anyone can develop in no amount of time and then create and submit customized frames which can be used by anyone else on Facebook. The frames can be designed and customized to support causes, sports teams, events, businesses, and anything which a person would like to promote.
How to Custom a Profile Frame
In order to create a frame, the users will first have to create their design by using their favorite software program and then export it as a PNG file with a transparent background for every element. This frame can then be uploaded to Facebook, where the users can preview it in different sizes, and also can add all the other details. The final step will be submitting the frame for approval.
Facebook has said that all these custom frames should adhere to its terms and policies so that it can go live. The approval process makes sure that people cannot launch frame content which is illegal or offensive. Moreover, the company also reserves the right to write off any frames post factum that they are violating the rules.
The U.S Left Behind
Sadly, Facebook is not introducing the Camera Effects Platform as of now in the U.S. at the time of launch. Instead, the tool will initially be available to the users in Colombia, Mexico, the U.K, Ireland and Taiwan. Ireland was selected as the launch pad now because it was also the test market for the new in-app camera of Facebook. The company has explained this move by saying that these markets were chosen first because they are the ones where the profile frames have been mostly used till date. Though most of the current frames have been focused on sports, it seems like the US has not been big on frames like the other markets, despite the fact that the frames related to the popular U.S sports like NHL, NFL, college sports, and more have been added.
The in-app camera which is all set to be launched by this fall is basically a clone of the similar Snapchat tool, which includes selfie masks that are animated, overlaid graphics, art filters that are Prisma-styled, geo-filters, apart from a few reactive filters which respond to body movements.
Ireland, the Chosen Market
Though the feature was in the testing stage for a brief period in Canada and in Brazil, still Ireland is the only country which has had access to this camera during the Olympics.
With the availability of the new Camera Effects Platform, Ireland will now be able to gain access to a few more additional functions, including the ability to track the usage of the frames. The users will also be able to create frames which will appear in the in-app camera, apart from seeing them in the News Feed, as it happens in the other markets too.
Geo-filtered Location Frames
Ireland will also be able to create location frames, which will visually represent a given locality, like a landmark or a city or even in the neighborhood. These can then be used on photos and videos, also be shared within the in-app camera.
The idea behind using these geo-filtered location frames is that they will pop up in the camera only when the user is in that location. For example, if a user is taking a picture at a private location like a restaurant, then the user will be able to see the option to add the frame which was created by the owner of the restaurant. The other location frames which have been created by the creator’s friends will be seen in the camera by the users only when they are near that location.
Though Snapchat had already offered the users the ability to create their own geo-filters, it was just a matter of time before Facebook could make a similar move. In addition, Facebook will eventually have to create its own platform with new camera effects because it possibly couldn’t build all the filters and lens which the people might want.
Facebook has said that apart from this latest functionality, the social networking site will be making other improvements also to this in-app camera before it is rolled out to the world. The company has said that the Camera Effects Platform can be used in the future by the U.S and the other countries but did not promise when the global launch will actually happen.
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