Facebook is in bubbling trouble with French authorities after the discovery that the social networking giant is tracking the browsing activity of non-users.
In line with this discovery, the authorities have issued a stern warning to the company, claiming that a fine will come in just in case the leading social networking platform doesn’t do away with this tracking behavior.
According to a report by Reuters, it is said that the authorities further want the transfer of personal data from Europe to U.S. and vice versa ought to stop as soon as possible. In actual sense, this is the first time we’ve seen such a high profile calling for this to stop.
Last year, a European Union court ruled that free transfer of data between servers based on Europe and those in the U.S. be halted. However, this has still been going on as volumes of data leave servers in the EU to those in the U.S. for different purposes.
In an arrangement dubbed the Safe Harbor, organizations based in the United States were allowed to access or rather pull out volumes of personal data from servers based in Europe. However, an EU court ruled this arrangement illegal and instead called for them to be stopped. During this ruling, a deadline was set for finding alternative arrangements but it expired last week yet no resolutions have been made regarding this data transfer policy.
Now that this date has expired, authorities have been handed the chance to narrow down on the companies that are actually violating it.
In addition to extracting personal data from servers across the Atlantic, it has also been noted that Facebook places cookies on computers being used by non-users. Using this cookie, the social networking company is able to monitor the browsing activity of these users and in so doing; it may use this data for other purposes such as marketing. The French privacy law does not allow this and as a result, Facebook might be in huge trouble.
Despite the growing fears that the company might be fined or maybe its services in France compromised, a company staff explained that they are not very worried about this case. In fact, the company still regards the protection of users and their data its responsibility. With regards to the issues with French authorities, the member of staff noted that Facebook is looking forward to engaging with the authorities in a bid to respond to their concerns.
Facebook has only three months to act, otherwise, French authorities warned that they will place charges.