Facebook has stolen one of the most popular features from Snapchat, the Snapchat Stories and applied to its Messenger app to give the new ‘Messenger Day’.
With the latest Messenger Day, Facebook is trying to invade more countries, like Poland, where Snapchat is not yet popular.
Snapchat Stories is a feature which allows users the share their photos, drawings, and videos on their timeline, which disappears after 24 hours. According to a TechCrunch report, the Messenger Day also works on the same footsteps of Snapchat Stories. The Messenger Day differs from the Instagram Stories and from the Snapchat Stories in the way it prompts the users to use this new feature. There are options at the top of the chat list to share your feelings about the day, about what you are doing, and a lot more. By quickly sharing these options, the users can convey their feelings or even share something easily with friends and family, instead of having to manage an assisted friend’s list.
According to a TechCrunch report, a Facebook spokesperson said that the users use the Messenger to share their everyday moments with their family and friends. The company also confirmed that they are running small tests in Poland to look for new ways for the people to visually share their updates. It is still unclear whether or not the new feature will be available for the countries also. However, success in Poland testing should obviously push the Messenger Day feature to be released widely to other countries also.
This is not the first time that Facebook has aped features from Snapchat. Instagram Stories, which was released in August by Instagram, the photo sharing app from Facebook, has been copied from the concept of Snapchat Stories.
A Brainy Strategy to Lure the Users
According to a TechCrunch report, the Messenger Day could have been introduced by Facebook to keep its users hooked on so that they don’t quit its Messenger app for the Snapchat Stories. Facebook also owns WhatsApp, the instant messaging app which has more than 1 billion active users. So to make the people keep using its apps, Facebook keeps working constantly to pitch in more useful features whose concept has been borrowed from the other popular competing platforms.
Facebook has acted smartly by putting the story feature into its Messenger chat app since it is more popular and personalized to the users than the social networking app. So now with the Messenger Day instilled in the chat app, the users will not have to worry about sharing high-resolution pictures or quality videos on their Facebook timeline.
In the past few years, Facebook has evolved into a section where the users can actually share the real highlights of their lives and experiences instead of casual sharing of activities and thoughts, something which Snapchat is excellent at.
There are currently over 1 billion active users of Facebook Messenger, in comparison to the 150 million Snapchat users. Messenger Day could become a popular feature globally, keeping in mind the widespread range of Facebook Messenger.