Faced with issues of falling sales in recent quarters, Apple had to come up with something brilliant on the new Apple iPhone 7.
On the face of it, many have been left disappointed by the new aspects debut on the iPhone 7 and the iPhone 7 Plus.
The phone has the same screen size and resolution, while Apple once again has come out with meaningless numbers as to how fast the new processors are at computing. The existing iPhone 6S and the iPhone 6S Plus are already blazing fast and the new Apple A10 Fusion is only likely to appeal to benchmark tests.
One of the standout features on the Apple iPhone 7 has to be the rear camera, which is even better in the case of the Apple iPhone 7 Plus. The latter has a dual camera setup with a telephoto lens in addition to the wide angle lens. An update to this camera will later give it the ability to shoot pictures with DSLR-like blur effects. For the time being, Apple has impressed with its range of inventions on the rear camera – even on the iPhone 7.
For starters, the rear camera comes with a new f/1.8 lens which is a significant improvement over the f/2.2 lens seen in the iPhone 6S. The megapixel count may remain similar at 12, but lowering the aperture value significantly improves the night photography element. At present, only the Samsung Galaxy S7 boasts of a better aperture – f/1.7 – in the smartphone scenario and this says a lot about the strength of this camera. Apple introduced optical image stabilization in the best possible way a few generations ago, but it is made even better on the Apple iPhone 7.
Interestingly, optical image stabilization is no longer limited only to the Plus variants. The rear camera now has a six-stage sensor which makes it 60% faster and also 30% better efficient in terms of battery usage. One of the strongest points of the pictures taken using an iPhone is the image processing. This element has become even better on the iPhone 7 since pictures are processed in an instance even though the processing includes several aspects like tone mapping, exposure setting, noise reduction, face and body detection, cinema level, capturing, and white balance amongst others. After a significant wait, professional photographers will be able to take advantage of the new RAW image capturing capabilities.