HTC announced the new HTC U Ultra, their flagship smartphone and a smaller U Play for the masses.
The phone promises a lot and we will know how good it delivers when it gets launched. Meanwhile, explore some of the best highlighted features it has to offer to help you in your buying decision.
With the new phones, HTC is going an unconventional route by offering an all-glossy finish. Most previous models featured aluminum uni-body design but the new one’s named ‘Liquid Surface’ technology that’s very glossy to touch at every corner. The sheer number of color choices is just one of the many decisions that surprises us and it’s evident that the company is out to impress the younger generation by showing their sporty looks than flagship performance.
Some of the features on the HTC U Ultra sounds gimmicky like the secondary 2.0-inch display. It has a tiny resolution of 160×1040 pixels and is an IPS display. The primary display is exceptionally large at 5.7 inches with a qHD resolution of 2560×1440. It sports an equally ambiguous camera. The phone has a 12 megapixel camera with 1.55µm pixels and f/1.8 PDAF+ Laser AF aperture. The smartphone brand claims that it will offer much better picture clarity than the camera used in the U Play which sports increased pixel count.
They have taken the route laid out by Apple, Motorola among others by getting rid of the 3.5mm headphone jack in both phones. If you have high end headphones, it’s time to buy an adapter to use in the USB 3.1 Type-C port. At first look, the secondary screen may not sound so productive but it is supposed to be useful to display notifications from apps, reminders among other small updates.
The flagship U Ultra is powered by a Qualcomm Snapdragon 821 processor, has Adreno 530 GPU, 4GB of RAM and runs on Android 7.0. However, the company’s own HTC Sense UI will be wrapped on top of the Vanilla Android UI. It has a 3000 mAh battery. In comparison, the HTC U Play is compact, user friendly in many ways including a smaller screen, reduced resolution and obviously will come with a lower price tag.
HTC U Play sports a 5.2-inch 1080p display powered by MediaTekHelio P10 processor and has 3GB of RAM. It supports micro SD Card storage expansion as do the U Ultra. The model has a 16 megapixel front and a 16 megapixel rear camera with f/2.0 aperture. The 2500 mAh battery should be enough to last for a day. The model uses USB 2.0 Type-C port and uses the same Android Nougat version with Sense UI.
HTC U Ultra will be available in US on January 12th at $749.The phone will be available in different color variants including Brilliant Black, Cosmetic Pink, Ice White, and Sapphire Blue. There is no word on the pricing for U Play but we expect it to be around $500 or bit higher but pricing it lower is essential for the brand to convince more buyers to go for it and not the OnePlus 3T or the Moto Z Play.