Lenovo has confirmed that it has no plans to retire the Moto X brand despite recently coming out with the line-up of Moto Z phones.
Only a few days ago, the company launched two new phones under the Moto Z line-up – Moto Z and Moto Z Force. Offering the latest high-end features, they will be a major competition in the mid-range smartphone segment where competition is intense. Furthermore, they have started providing support for modules, which can be used to improve or enhance any aspect of the device. The support for modules alone makes the Moto Z line-up extremely exciting.
It has been speculated that Lenovo will retire the Moto X line-up in order to concentrate on selling the Moto Z and also the recently launched fourth generation of Moto G smartphones. The Moto Z proper comes with great styling and this seems to be the entire focus of the device. In the search for more attractiveness, the phone sacrifices a lot of weight and bulk and is just 5.2 mm thick at its lowest point. This may have resulted in a camera bulge, which houses a 13-megapixel camera, in the rear, but it looks attractive nonetheless.
The phone has a 5.5 inch display with QHD resolution. Providing this high amount of resolution with a rather small battery size of 2600 mAh may sound like a compromise, but one can expect around a day of moderate usage. The Moto Z is certainly not the phone for heavy users, who will be more inclined towards the Moto Z Force. The presence of a much larger 3600 mAh battery while retaining the same set of features as the Moto Z makes the Moto Z Force a perfect companion for day-to-day life. Of course, the use of a larger battery has led to the device being reasonably thick at 7 mm.
It remains to be seen as to the direction taken by Lenovo with regard to marketing of the Moto X, which is presently available in the Moto X Style and Moto X Play versions. The biggest challenge will be to ensure that the presence of these models does not cannibalize the sales of the Moto G4 Plus, which are similar in many regards. The Moto Z variants are set to go on sale in September along with a number of modules to enhance the existing features, which have been well received.