SEAT Born, The New Brand Name for All-Electric Cars from SEAT


SEAT is building an all-electric car in order to stay in competition and compete against those big brands like Tesla that are ahead in the electric technology.

Even the big players including BMW, Mercedes and Volkswagen are still catching up with their own EVs.

SEAT Born logo

According to the latest trademark filing, a new name SEAT Born has been filed. The name will be the one used to identify an entire range of pure electric cars from the automobile manufacturer with series like Born-E or possibly E-Born. The actual name is not confirmed at the moment and an official announcement will be made soon by the company in the following months. Based on what we have learned so far, the automobile brand is going to launch at least two pure electric cars and one of them will be available in dealership stores from 2019 onwards. The second one is slated for a 2021 or 2022 release.

Also Read :SEAT Plans to Bring Six New Models to Stores by 2020

The Spanish car maker seems to be busy picking the right location for them to launch their cars and check the integrity of an electric vehicle in everyday use. They have already registered three names at the El Born, an ideal location in Barcelona where it is much easier to test the performance of an EV than in any other city. The model will be constructed on the popular MEB electric motor friendly architecture developed by Volkswagen and SEAT has plans to launch a city friendly small car while another one will be a large SUV designed to make traveling fun for the entire family.


Going with a whole new technology, SEAT has also planned to break their naming tradition and come up with something more unique to stand out of competition. E is the possible and most appropriate title for the Born brand SEAT has registered. However, the company has been taking a public poll to check whether it should be Born E or the E Born. Based on what people like the most, the final decision will be made. The upcoming model is slated for launch by 2021 and will also compete with Volkswagen, Audi, Skoda among other budget friendly brands. Meanwhile, Tesla has launched their own budget sedan Model 3 which offers close to 300 miles range and has a price tag of $35,000 making it the most affordable pure electric vehicle yet with a solid mile range. Pricing, specifications of the SEAT Born cars will be detailed at a later date, possibly at an upcoming auto expo.

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