The smartphone world is slowly growing into something really big and more competitive after being dominated largely by Samsung and Apple for so many years.
Samsung has been leading the charts for quite some time now but for the first time in five years, the tech giant has been overtaken by its closest rival, Apple, in leading the way as the top smartphone seller in the entire world. The latest figures have been released by a market research company known as Strategy Analytics and apparently, Apple managed to ship a total of 78.3 million iPhones in the final three months of 2016, managing to grab an impressive 17.8% of the total smartphone market share.
On the other hand, Samsung managed to rack a similarly impressive 77.5 million units in sales, translating to about 17.7% of the total market, hence Apple’s lead. The same report further reveals that Samsung still managed to keep its top position when the entire year is considered, with Huawei, Oppo, and Vivo coming in at third, fourth and fifth respectively. Samsung captured a market share of 20.8% while Apple had 14.5%. The three players from China came in with 9.3%, 5.7%, and 4.8%, respectively.
One major reason why Apple sold more smartphones than Samsung in Q4 2016 I because of the Galaxy Note 7 disaster. Usually, it is this phone that takes care of things for the Korean company when it comes to the final quarter of the year, but due to its recall and subsequent cancellation, it meant that the only flagship devices that Samsung had in the market were Galaxy S7 and S7 Edge. These two were released in March 2016 and by the time Apple unveiled the iPhone 7 and 7 Plus in September, they were already seen as “old” phones.