In the wake of the Galaxy Note 7 demise, Samsung is set to suffer an even bigger setback as reports indicate that the millions who were set to buy this device will likely be making the switch to the new Apple iPhone 7 and iPhone 7 Plus.
Even though Google will soon be releasing the Pixel and Pixel XL handsets, with the latter also expected to take a share of the market left behind by the Galaxy Note 7, Apple is seen as the major beneficiary in this scenario. Samsung recalled about 2 million devices in the U.S., a figure that could attempt to seek refuge in Apple’s camp.
Even though Samsung is offering incentives to try and lure these disgruntled Galaxy Note 7 users to stick with another Samsung phone, not everyone will be falling into this kind of trap. Some analysts have noted that damage has already been done as far as the company’s image is concerned, which could see most people make the switch, finally.
According to renowned Apple analysts Ming-Chi Kuo, the iPhone 7 Plus will be the main benefactor from Samsung Galaxy Note 7’s issues. He sees the availability of a dual-lens camera as the main attractive feature for ex-Note 7 owners. Given that most smartphone users have a tendency to love cameras and the fact that iOS is simply loved by many out there, it will be easy to convert ex-Note orders to iPhone 7 and iPhone 7 Plus.
The report believes that since Samsung Galaxy Note 7 and iPhone 7 Plus are in the same class as far as pricing is concerned, the sought of buyers here are those who rarely show loyalty to any particular brand. They will have no problem making the switch from Note 7 to iPhone 7 or 7 Plus. Probably, some of them have already had the experience of using an iOS device, which makes it a much easier choice.
Of course, this is just a speculation of how the market could turn out. The result will depend on how Galaxy Note 7 enthusiasts will react to the situation, but looking at cases where some are refusing to take back the recalled phone, Kuo’s prediction of 5-7 million more sales for iPhone 7 and iPhone 7 Plus might just be, well, speculation. Time will tell!