The low profile keynote by Apple confirmed that the company is well aware of the fact that the new 9.7-inch iPad, iPhone SE with improved storage and iPhone 7 RED editions deserve little attention.
Gone are the days when iPads were launched with much fanfare and people were eager to get one despite the ridiculously expensive price tag (the 128GB version to be precise!). The new 9.7-inch Apple iPad features a Retina display, runs on iOS 10.3 with easy to use multi-tasking feature. But, that’s the whole thing because the specifications hardly matter anymore.
People just buy a tablet so as to get things done or simply watch movies on a bigger screen. The keynote presentation by Apple was underplayed so as to not create any hype with their products. The idea might sound very difficult to comprehend for Apple fanboys but the company does have a good idea of how customers see them and delivered what they wanted or possibly not unless you are keen to buy an iPhone 7 or 7S in striking RED to support the AIDS campaign.
The 9.7-inch Apple iPad is about to replace the iPad Air 2 which has been hogging store shelves for years now. The newest tablet is exceptionally low with its price tag at $329. Cheap and affordable are two words that never syncs with the company’s policy but times have changed. Tablets are no longer as popular as they used to be even though buyers do get it now and then during Black Friday sales.
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Google has already dropped out of the race and their Nexus devices that are still in stock are the last ones you could purchase. Samsung tablets continue to give Android the boost it needs but the premium build quality, choice of apps and overall experience an Apple iPad 9.7-inch would deliver is something most companies can’t. Besides, this is the screen size that was originally launched. Neither the 12-inch Pro or the 8-inch iPad Mini was considered back then during the Steve Jobs era.
Expecting the company the refresh the tablet, iPhone SE or the iPod Touch lineup anytime soon is futile. They may hardly make any profit out of these underpriced devices. The iPhone 8 and 8 Plus is the next big thing which will face strong competition from Samsung Galaxy S8 set to be revealed this month. If you are planning to buy a premium tablet at an affordable $329, it couldn’t get better than the new 9.7-inch Apple iPad and there are hardly much choices out there especially if you love iOS.