In January, PUBG: Battlegrounds, which happens to be the PC and console version of the game, adopted the free-to-play model.
Mostly, when a game adopts this particular model and is available to be played for free, it becomes far more accessible. Its player base increases rapidly and if the publisher does things smartly, it ends up increasing the revenue generated by the game. That’s exactly what Krafton has managed to do with PUBG: Battlegrounds.
Krafton published its earnings report on Friday and it clearly states that the company has been able to increase its profits after PUBG: Battlegrounds became a free-to-play game. As per the report, sales went up by 61 percent year over year and hit a figure of $82.3 million. The consoles registered an even higher sales jump. As compared to the last quarter, the sales have jumped by 124 percent. It has gone up by 274 percent year over year.
Krafton, however, hasn’t attributed a dollar figure to these jumps across different platforms. The report also states that the game has witnessed a “nearly tripled” increase in its average monthly active users from the fourth quarter of 2021.
PUBG: Battlegrounds was launched as a paid title on Steam in the year 2017. Given the nature of the game, the publishers thought that projecting it as a premium paid title would work for it. However, the company soon observed battle royale shooter games like Apex Legends, Call of Duty: Warzone and Fortnite, which were available for free, were doing much better. This made them rethink their strategy.
Back in the day, many gaming publishers were quite averse to the idea of switching an already successful game to free-to-play. However, Krafton seemed to have studied the changing landscape well and realized it would be a better idea to make PUBG: Battlegrounds available to gamers as a free-to-play game.